Marketing Technology and Innovation

Postgraduate | 2026

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Mode icon
Mode
Mode
Your studies will be on-campus, and may include some online delivery
On campus
area/catalogue icon
Area/Catalogue
BUSI 5136
Course ID icon
Course ID
205621
Campus icon
Campus
Adelaide City Campus
Level of study
Level of study
Postgraduate
Unit value icon
Unit value
6
Course owner
Course owner
Adelaide University
Course level icon
Course level
5
Work Integrated Learning course
Work Integrated Learning course
No
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Inbound study abroad and exchange
Inbound study abroad and exchange
The fee you pay will depend on the number and type of courses you study.
No
University-wide elective icon
University-wide elective course
No
Single course enrollment
Single course enrolment
No

Course overview

Marketing is critical to all organisations. As part of this course, students will develop their understanding of marketing principles as they apply to technology-intensive and innovative products and services. Specifically, the course is designed to foster a marketing-oriented mindset and introduce models and tools necessary to make marketing decisions successfully. Major topics include marketing strategy for value creation, finding the right market, understanding customers, designing the offering, accessing and communicating with customers, and achieving sales. Students will develop their skills through simulations and by working with start-ups or innovative enterprises as part of the course

Course learning outcomes

  • Explain and apply key aspects of effective ‘marketing’ for a technology/innovation
  • Conduct and analyse primary and secondary research and present results / recommendations critical to technology business issues within a limited timeframe
  • Apply key aspects of marketing technology and innovation
  • Conduct effective communication with people responsible for various business functions and across diverse cultures, using modern technology communication tools as appropriate

Prerequisite(s)

N/A

Corequisite(s)

N/A

Antirequisite(s)

  • must not have completed ENTREP7060 Marketing Technology and Innovation at the University of Adelaide

Assumed knowledge

N/A

Textbook(s)

N/A

Inherent requirements

N/A

Other resources

N/A

Assessment

N/A

Fee calculator

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Study Abroad student tuition fees are available here.

Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.

The Student Contribution amount displayed below is for students commencing a new program from 2021 onwards. If you are continuing in a program you commenced prior to 1 January 2021, or are commencing an Honours degree relating to an undergraduate degree you commenced prior to 1 January 2021, you may be charged a different Student Contribution amount from the amount displayed below. Please check the Student Contribution bands for continuing students here. If you are an international student, or a domestic student studying in a full fee paying place, and are continuing study that you commenced in 2025 or earlier, your fees will be available here before enrolments open for 2026.