Course overview
In this course we study the implications of managing the strategy for venture growth; relationship between the entrepreneurs and new ventures to grow the ventures. It provides students with an overview of the strategic aspects involved in growing a new venture including the many aspects that must be considered to ensure the business operates smoothly and meets the needs of its customers while keeping a focus on growth strategy. The course introduces several frameworks to examine the dynamic relationships. The course adopts a design approach for an entrepreneur or an advisor to identify potential strategies to grow and enhance the potential of a fledgling firm.
Course learning outcomes
- Gain an understanding of the strategy process and the role of the entrepreneur in maintaining stakeholder value while navigating growth
- Conduct a value analysis of a firm to identify potential value creating logic
- Articulate the potential strategies for a new venture to grow and capture value.
- Assess the feasibility of potential strategies for the growth of a new venture and predict the changing role of the entrepreneur and the firm’s management structure
- Prepare a set of design principles for a new venture that will guide the growth of the firms