Course overview
This course introduces tools and knowledge to understand the importance of business research as a managerial decision-making tool that enterprises use to reduce uncertainty. It will cover differences between basic and applied research, the value of undertaking research, and the role that research plays in everyday practices such as strategy development. This course provides an overview of the research process, a framework, a structure, and the knowledge, skills and methodology to enable you to achieve success in a final research project for your MBA
Course learning outcomes
- Evaluate the application of basic and applied research in management practices and decision-making tools
- Analyse complex business research processes and frameworks to develop and deliver a high-level research plan for specialist and non-specialist audiences
- Critique an industry project plan to generate and transmit solutions to a complex business problem
- Develop a management research proposal for a specific organisation or industry
Degree list
The following degrees include this course