Course overview
The aim of this course is to provide students with the advanced research skills needed to identify and define business information needs, and to select and implement strategies and validated methods for obtaining, analysing, and reporting that information. The aim of this course is topics include researching and identifying business decision-makers' information needs, desk research, research design, survey research methods, qualitative research, quantitative research, analysis methods, and reporting research findings.
Course learning outcomes
- Critically analyse business decision-making information needs.
- Critically analyse and evaluate businesses' current research (information acquisition) policies and practices.
- Compare and contrast alternative evidence-based solutions to information needs.
- Recommend cost-effective research solutions.
- Design and implement research solutions to information needs.
- Demonstrate Business Enterprise Skills: i) Self-Management (intermediate level) and ii) Written Communication (intermediate level).
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The Student Contribution amount displayed below is for students commencing a new program from 2021 onwards. If you are continuing in a program you commenced prior to 1 January 2021, or are commencing an Honours degree relating to an undergraduate degree you commenced prior to 1 January 2021, you may be charged a different Student Contribution amount from the amount displayed below. Please check the Student Contribution bands for continuing students here. If you are an international student, or a domestic student studying in a full fee paying place, and are continuing study that you commenced in 2025 or earlier, your fees will be available here before enrolments open for 2026.