Course overview
This course introduces the basics of strategic management: internal and external analysis, strategy formulation, and strategy implementation. In particular, it focuses on the strategic role of technological innovation. It addresses questions such as how is technology, product and process innovation shaping an industry and what are the future scenarios, innovative capabilities of organisations and how these could be improved, technological innovation contributing to a firm's competitive position and competitive stances that could be taken in respect to technological innovation.
- Strategic Analysis
- Strategic Formulation
- Strategy Implementation
Course learning outcomes
- Interpret the important role of technological innovation in business strategy in modern economies
- Analyse the interface between the business and its environment, evaluating the key components of the innovation capabilities and competencies of an organisation and the technological character of the business environment, and the relationship between these
- Evaluate the relationship between the business strategy and innovation strategy of an organisation and evaluate the relative merits of alternative innovation and technology strategies
- Evaluate the challenges of implementing technological innovation strategies in an organisation, and recommend appropriate organisational tools for implementing innovation strategies
Degree list
The following degrees include this course