Entrepreneurial Business Development

Postgraduate | 2026

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Area/Catalogue
BUSI 5031
Course ID icon
Course ID
201788
Level of study
Level of study
Postgraduate
Unit value icon
Unit value
6
Course level icon
Course level
1
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Inbound study abroad and exchange
Inbound study abroad and exchange
The fee you pay will depend on the number and type of courses you study.
Yes
University-wide elective icon
University-wide elective course
Yes
Single course enrollment
Single course enrolment
Yes
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Note:
Course data is interim and subject to change

Course overview

Business development is a critical component of the establishment of a successful business. They are crucial for low-tech and high-tech firms, start-ups and established businesses and for-profit or not-for-profit organisations. This course takes a deep dive into the business development process: customer discovery, validation, creation and building while integrating elements of business development activities that help establish long-term relationships with customers. This unit will develop students ability to identify their target customer and market, test and validate their assumptions with customers in relation to a new product or technology, articulate and pitch (sell) the value proposition of their product or technology to prospective customers. This subject will equip students with the following skills: customer interviewing and/or surveying, business proposal writing, pitching and selling skills.

Course learning outcomes

  • Identify, outline and test assumptions about product/technology and customer needs
  • Critically analyse, reflect and synthesize technological and market data to improve the management and leadership of technological innovation
  • Construct and communicate a sales strategy and pitch to specialist and non-specialist audiences about a new product or technology
  • Produce a business proposal to specialist and non-specialist audiences about a new product or technology within a specific technical domain and their potential to address industry needs

Prerequisite(s)

N/A

Corequisite(s)

N/A

Antirequisite(s)

N/A