Course overview
This course prepares postgraduate students to lead innovation and entrepreneurial initiatives across diverse contexts—startups, corporations, social enterprises, and academic spinouts. It delivers a deep exploration of business development, entrepreneurial innovation programs, customer-centric thinking, and strategic commercialisation. Through a 12-module sequence, students apply lean and agile methodologies, map innovation ecosystems, and develop real-world entrepreneurial proposals aligned with stakeholder needs and strategic objectives.
- Entrepreneurial Mindset and Ecosystems
- Innovation Programs and Market Positioning
- Customer Value Communication and Proposal Design
Course learning outcomes
- Analyse and assess entrepreneurial opportunities using innovation and market-based frameworks.
- Design, test, and iterate business development and innovation programs aligned with strategic goals.
- Apply customer discovery techniques and segmentation to refine business models.
- Demonstrate foundational skills in pricing, negotiation, positioning, and buyer engagement
- Develop and present compelling entrepreneurial proposals and pitches
- Reflect on personal entrepreneurial strengths and team collaboration capabilities
Availability
Class details
Adelaide City Campus West
Class number 23704
Section WS01
Size 32
Available 31
Class details
Adelaide City Campus West
Class number 53670
Section WS01
Size 15
Available 15
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The Student Contribution amount displayed below is for students commencing a new program from 2021 onwards. If you are continuing in a program you commenced prior to 1 January 2021, or are commencing an Honours degree relating to an undergraduate degree you commenced prior to 1 January 2021, you may be charged a different Student Contribution amount from the amount displayed below. Please check the Student Contribution bands for continuing students here. If you are an international student, or a domestic student studying in a full fee paying place, and are continuing study that you commenced in 2025 or earlier, your fees will be available here before enrolments open for 2026.