Course overview
This course prepares postgraduate students to lead innovation and entrepreneurial initiatives across diverse contexts—startups, corporations, social enterprises, and academic spinouts. It delivers a deep exploration of business development, entrepreneurial innovation programs, customer-centric thinking, and strategic commercialisation. Through a 12-module sequence, students apply lean and agile methodologies, map innovation ecosystems, and develop real-world entrepreneurial proposals aligned with stakeholder needs and strategic objectives.
- Entrepreneurial Mindset and Ecosystems
- Innovation Programs and Market Positioning
- Customer Value Communication and Proposal Design
Course learning outcomes
- Analyse and assess entrepreneurial opportunities using innovation and market-based frameworks.
- Design, test, and iterate business development and innovation programs aligned with strategic goals.
- Apply customer discovery techniques and segmentation to refine business models.
- Demonstrate foundational skills in pricing, negotiation, positioning, and buyer engagement
- Develop and present compelling entrepreneurial proposals and pitches
- Reflect on personal entrepreneurial strengths and team collaboration capabilities
Degree list
The following degrees include this course