Course overview
This course is aimed at exposing the students to modern approaches to new venture creation; placing the entrepreneurial team at the centre of the process. It is designed for anyone who needs to assess and develop potential business or project opportunities that are mainly, but not exclusively, based on a technological concept or a social innovation. Screening techniques are introduced that will address the new venture value proposition: including analysis of the underlying business concept, the base technology, benefits to customers, and fit with potential markets. Models for new venture development which include consideration of the resourcing requirements, team development and future strategies will be treated in depth; and a comprehensive model for new venture validation will be developed during the course.
- Originating & Assessing Opportunity
- Venture Design & Venture Creation Processes
- Venture Development & Strategising
Course learning outcomes
- Identify the difference between a business idea and a potential innovative business opportunity
- Articulate a new venture value proposition and communicate ideas and concepts effectively
- Build an assessment process for a new venture to determine its desirability, feasibility, viability, and sustainability
- Develop practical strategies for exploiting business opportunity and resourcing new venture creation and development
- Prepare a comprehensive validation for a potential new venture of your own design and recommend future strategy
Availability
Class details
Adelaide City Campus West
Class number 53571
Section WS04
Size 35
Available 35
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