Course overview
This course will provide students with the knowledge necessary to establish and manage a real estate agency and to effectively manage and market real estate including complex commercial and industrial properties. Market research for real estate agency services; marketing real estate services; traditional and electronic real estate marketing including shopping centres and office buildings; managing and organising the real estate agency; ethics; sales management; staffing and directing the organisation; controlling the real estate organisation including trust accounting.
Course learning outcomes
- Evaluate the market for real estate services and demonstrate an understanding of the requirements for setting up a real estate agency
- Formulate marketing plans and apply the results of market analysis to the successful marketing of non-residential properties
- Demonstrate and apply an understanding of the main obligations of the Land Agent under the South Australian Land Agents Act 1994 and its Regulations, or the appropriate legislation in the State or Country in which the student intends to practice
- Select appropriate ethical responses to situational dilemmas, including the representational dilemma
- Discuss, analyse and apply management and organisational behaviour theory to the management of the real estate office and sales force