Course overview
Managing strategy is concerned with the long-term direction and performance of an organisation. This course draws on prior business and management studies to examine contemporary thinking in the field of strategy. Using case studies, the course aims to equip you with a practical understanding of the relevant concepts and frameworks needed to make better strategic decisions in the context of the dynamic and fast changing business and management environment. Students can expect to critically explore how the continuous and accurate analysis of essential strategic tasks and how internal and external environments interact are components of a successful strategy.
Course learning outcomes
- Critically analyse the internal and external environments in which businesses operate and assess their significance for future initiatives.
- Apply understanding of the theories, concepts and tools that support strategic management in organisations.
- Individually and collaboratively evaluate and synthesise information and existing knowledge from numerous sources and experiences.
- Apply appropriate tools, theories and concepts to analyse strategic issues in organizations and to develop potential implementation options.