UO Digital Business Value

Undergraduate | 2026

Course page banner
area/catalogue icon
Area/Catalogue
BUSI 3026
Course ID icon
Course ID
203133
Level of study
Level of study
Undergraduate
Unit value icon
Unit value
6
Course level icon
Course level
3
Study abroad and student exchange icon
Inbound study abroad and exchange
Inbound study abroad and exchange
The fee you pay will depend on the number and type of courses you study.
No
University-wide elective icon
University-wide elective course
No
Single course enrollment
Single course enrolment
No
alt
Note:
Course data is interim and subject to change

Course overview

The aim of this course is to extend students' understanding of the value of digital business transformation by identifying potential digital disruptors that could be implemented to address a real-world business challenge, evaluate the different proposed digital disruption solutions, build a value case, and produce a recommendation that could be taken to stakeholders. Develop a value case to demonstrate the value of implementing digital technology to address a business challenge similar to those that Accenture works on for clients. Defining the value case and recommendation will include research of industry challenges, assessment of different digital technologies, definition of prioritisation criteria and assessment against the criteria, development of the business case and presentation of the solution.

Solutions for the business challenge to be provided by learners in this course:

Industry challenge evaluation
Digital Innovation
Digital solution identification
Value case development
Stakeholder identification and management
Tailoring messages for different audiences

Real-world references to approach the business challenge in this course:

Industry analysis and insights
Analyst reports
Industry point of views
Industry examples and client cases on value creation through digital transformation
Industry insights, industry reports and expert recommendations on implementing a digital solution.

Course learning outcomes

  • Plan an approach to define value case for implementing a digital solution to address a business challenge.
  • Research industry challenges where digital technology could be applied.
  • Propose a digital technology solution based on financial analysis and development of a value case.
  • Justify the proposed digital technology solution.
  • Produce a recommendation that could be taken to a stakeholder describing the benefits of implementing a proposed digital solution.

Prerequisite(s)

N/A

Corequisite(s)

N/A

Antirequisite(s)

N/A