Course overview
This course aims to demonstrate how business analytics can be used in today's business world. It will help students understand how data analytics helps improve decision-making and achieve business goals. Students will apply analytics techniques in areas like marketing research, managing supply chains, human resources, and financial decisions. By the end of the course, students will be ready for their careers and equipped to handle real business challenges using their knowledge and skills.
Course learning outcomes
- Integrate advanced theories and methods from the latest business analytics developments into professional practice
- Integrate advanced theories and methods from the latest business analytics developments into professional practice
- Utilise appropriate analytics techniques on complex business data to make informed decisions