Course overview
This course uses a lifecycle perspective of the firm to develop students' understanding of the interrelated nature of the different business disciplines required to start-up and grow a business successfully. Using an online business simulation game, student groups compete with each other in growing a business in a virtual world while learning about the role of entrepreneurship, strategy, marketing, finance, business structures, management, accounting, taxation, and exit and succession planning. The course will appeal to those who are interested in starting up and/or owning a business managing a business, as well as those intending to become business advisors, leaders or policymakers.
Course learning outcomes
- Demonstrate the ability to analyse business data and market trends within the simulated environment, enabling the making of informed decisions and recommendations
- Demonstrate the ability to develop strategic plans, anticipating market dynamics, understanding competition, and assessing long-term business performance
- Demonstrate the ability to solve problem and find creative solution in response to changing market conditions and competition
- Demonstrate effectiveness in working collaboratively within a team environment, improving communication skills, and articulating strategies effectively
Degree list
The following degrees include this course