Course overview
Established companies are progressively creating new business opportunities as an imperative for maintaining competitive advantage, retaining market share and continued success. Maturing technologies and aging product portfolios require businesses to create, develop, and sustain innovative new businesses. This course will explore how to innovate and apply entrepreneurship principles in the corporate setting. You will develop knowledge on navigating barriers to create, develop and scale innovative initiatives that do not typically fit within established systems, processes, and cultures.
Course learning outcomes
- Define corporate entrepreneurship and its role in achieving competitive advantage
- Articulate the challenges and opportunities for large organisations in developing an entrepreneurial mindset
- Determine the key architecture required to support an entrepreneurial organisation
- Develop entrepreneurial behaviours and activities that align with innovation