Course overview
This course uses a lifecycle perspective of the firm to develop students' understanding of the interrelated nature of the different business disciplines required to establish and grow a business successfully. With the use of an online business simulation game, student groups compete with each other in growing a business in a virtual world while learning about the role of entrepreneurship, strategy, marketing, finance, business structures, management, accounting, taxation, and exit and succession planning. The course will appeal to those who are interested in starting up and/or owning a business, managing a business, as well as those intending in becoming business advisors, leaders or policymakers.
Course learning outcomes
- Describe the different stages of the lifecycle of a business and explain the role and interrelated nature of the major business disciplines (entrepreneurship, strategy, marketing, finance, accounting, management and law) required to lead a business through its lifecycle stages
- Applying concepts from the major business disciplines, analyse information and make decisions holistically to lead a business through its lifecycle stages
- Reflect on the interpersonal skills and processes required to work effectively in a team environment