Course overview
In this course students will integrate their knowledge of marketing developed through participation in various courses into a comprehensive understanding of marketing as a part of overall business management. It also exposes students to the vagaries of competition and provides practical experience in dealing with this fundamental issue. Marketing as a corporate philosophy; linking marketing to other business functions; introduction to the strategic marketing simulation; marketing management; budgeting for marketing; forecasting for business management; and achieving corporate outcomes with marketing.
Course learning outcomes
- Integrate the many concepts learned in specialised marketing courses into an overall understanding of marketing and business in a competitive environment.
- Integrate marketing knowledge with other business concepts from economics, finance, accounting, human relations, and business management.
- Design and apply a strategic marketing plan.
- Develop and apply skills in oral and written presentation and negotiation.
- Demonstrate the ability to work successfully in a team to achieve autonomous and organisational objectives.
- Demonstrate Business Enterprise Skills in the context of the Marketing discipline: i) Self-Management (advanced level); ii) Problem Solving (advanced level); iii) Teamwork (advanced level); iv) Written Communication (advanced level); and v) Oral Communication (advanced level).
Availability
Class details
Online
Class number 20129
Section 01OL
Size 100
Available 100
Adelaide City Campus West
Class number 27952
Section LE01
Size 90
Available 90
Class number 23793
Section TU01
Size 30
Available 30
Class number 23795
Section TU03
Size 30
Available 30
Class number 23796
Section TU04
Size 30
Available 30
Class details
Online
Class number 50108
Section 01OL
Size 100
Available 100
Adelaide City Campus West
Class number 53731
Section LE01
Size 60
Available 60
Class number 53732
Section TU01
Size 30
Available 30
Class number 53733
Section TU02
Size 30
Available 30
Fee calculator
To display course fees, please select your status and program below:
We’re updating this Fee Calculator. It currently shows fees for programs only. Please check the relevant program for full fee details.
Study Abroad student tuition fees are available here.
Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.
The Student Contribution amount displayed below is for students commencing a new program from 2021 onwards. If you are continuing in a program you commenced prior to 1 January 2021, or are commencing an Honours degree relating to an undergraduate degree you commenced prior to 1 January 2021, you may be charged a different Student Contribution amount from the amount displayed below. Please check the Student Contribution bands for continuing students here. If you are an international student, or a domestic student studying in a full fee paying place, and are continuing study that you commenced in 2025 or earlier, your fees will be available here before enrolments open for 2026.