I am a qualitative new media scholar and Associate Professor in the School of Communication, Media and Journalism at Adelaide University. My research looks at online persona, the strategic production of identity through digital media, and particularly focuses on content creation and the domestic use of social media. From 2026, I will be teaching into the Bachelor of Communication and Media program and supporting postgraduate studies as Graduate Research Coordinator in the School of CMJ. Prior to the merger, I taught into the UofA undergraduate Bachelor of Media degree as well as aligned Honours and Masters programs, and supervised Honours and Post-Graduate student research. From 2024-2025, I was the Honours Coordinator for the B.Media(Hons) program and Post-Graduate Coordinator in the School of Humanities.