Craig is an award-winning educator, researcher and supervisor in the areas of screenwriting, creative writing and screen production, and the broader field of creative practice research, which includes the creative doctorate. He has been editor of the Journal of Screenwriting, and co-editor of Media Practice and Education. 

Craig is an award-winning educator, researcher and supervisor in the areas of screenwriting, creative writing and screen production, and the broader field of creative practice research, which includes the creative doctorate. He has been editor of the Journal of Screenwriting, and co-editor of Media Practice and Education. Craig has published over 100 books, book chapters, journal articles and creative practice research works, as well as industry articles, book reviews and interviews. He has also worked on a variety of screen projects as a writer, script editor and script consultant. Craig joined the University of South Australia in 2021, as Dean of Research for UniSA Creative. In that role he oversaw research strategy and performance, including Higher Degrees by Research, as well as research engagement and impact. He was then Executive Dean between 2022 and 2025, where he oversaw strategy and performance across research, education, external engagement, and workplace culture. Craig was appointed as foundation Pro Vice Chancellor for the College of Creative Arts, Design and Humanities in early 2025. Craig was President of the Australian Council of Deans and Directors of Creative Arts (DDCA) between 2022 and 2025. He was previously Research Lead for the Australasian Council of Deans of Arts, Social Sciences and Humanities (DASSH)'s Network of Associate and Deputy Deans; Deputy Chair and Research Lead for the Australasian Association of Writing Programs (AAWP); and Founding Ch...