Byron Sharp
Director, Ehrenberg-Bass Institute / Professor of Marketing Science
Organisation unit
College of Business and Law
School of Marketing
Contact
About me
Professor Byron Sharp is one of the world's most famous Professors of Marketing. His book How Brands Grow(Oxford University Press 2010) has been translated into more than a dozen languages, and is repeatedly listed as the most influential text in marketing today. His research has been reported in The Economist, the Financial Times, Bloomberg TV, Ad Age, Marketing Week, The Australian.
Professor Sharp's has published over 100 peer reviewed acadmic journal articles, and is one of the world's most published and cited advertising resarchers. He is on the editorial boards of five international journals. With Professor Jerry Wind at Wharton he organised two conferences at the Wharton School on empirical laws concerning advertising, both conferences resulted in special issues of the Journal of Advertising Research.
Last updated
on 05/01/2026
by Byron Sharp