Marketing clinic

Providing free, confidential marketing advice to small and medium-sized businesses

Under the supervision of qualified marketing practitioners, the Marketing Clinic is staffed by students under the guidance of experienced marketing academics, based at Adelaide University's City Campus – West.  

The Clinic can provide advice on matters including:

• advertising
• brand management and development
• marketing strategy
• market analysis
• buyer and consumer behaviour.

Trained in professional conduct, Clinic staff are courteous, respectful and professional at all times. Client information and enquiries are treated as completely confidential. Appointments are essential.

Services

We are proud to offer free, confidential, expert‐supervised marketing advice for small and medium sized businesses. Under the guidance of professional marketers and experienced academics, marketing students work with you to:

• define and refine your brand identity – they can help you with brand development, positioning and managing how your business is perceived in the market.
• formulate your marketing strategy – from setting business/marketing objectives to selecting the right channels, target segments, positioning and resource allocation.
• conduct market analysis and consumer/buyer behaviour research – understanding customers, what drives them, how they make decisions, and what gaps or opportunities exist in the market.
• develop advertising and promotion plans – providing support with choosing ad media and creating promotional messaging.