Our research

Understanding how brands grow through customer acquisition, retention and market penetration, using empirical data to develop strategies that drive sustainable brand value.

Analysing buying patterns and decision-making processes to uncover why consumers choose certain brands and how habits and preferences evolve over time.

Developing evidence-based marketing plans that align with customer behaviour and market dynamics to optimise brand positioning, communication and competitive advantage.

Measuring the impact of advertising campaigns on brand awareness, perception and sales, focusing on what drives the strongest return on investment.

Understanding repeat purchase patterns and brand loyalty. 

Developing strategies to enhance consumers emotional, cognitive, and behavioural investments in collaborative brand interactions to generate reciprocal value

Studying how brands increase their customer base by attracting new buyers and expanding usage among existing customers, ensuring growth in competitive markets.

Our Wine and Food Business research advises leading organisations in this sector on how to engage consumers and grow their brands.