Course overview
This course aims to enhance students' expertise in advanced business analytics techniques, equipping them with the skills needed to design and execute comprehensive projects in real-world business contexts. Students will learn to apply statistical analysis, machine learning, and data visualisation to solve complex business problems while focusing on effectively communicating and presenting analytical insights. The course prepares students to manage and deliver business analytics projects that drive strategic decision-making and innovation across various industries.
- Introduction to Business Analytics
- Machine Learning and Hypothesis testing
- Presentations and Business Analytics in practice
Course learning outcomes
- Interpret business analytics techniques to identify and mitigate common pitfalls in managing analytics projects
- Propose and critically evaluate innovative solutions to effectively address nominated real-world business challenges
- Communicate analytical insights and recommendations effectively, ensuring clarity and relevance for the intended audience, both orally and in writing